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Beginner Hell: Why Your Followers Are Stuck At Zero

Dan Koe
20 min readJan 30, 2025

3–6 months.

That’s how long most creators are trapped in beginner hell.

You know, that dreadful place where you feel like you don’t know what you’re doing. You question whether it’s worth it to keep going. You’re thinking of what you’re going to try next (just to do it all over again). Unfortunately, most people quit before things start to get good.

But understand this:

Most people think the answer is to “just be consistent.”

To keep pushing through even when you aren’t making progress.

Zero likes. Zero followers. Zero sales. It’s one of the most painful things in the world. Becoming a creator was supposed to be your ticket to the good life, wasn’t it? Or was it all just a scam? A pipe dream sold to you by marketers and gurus?

Here’s the brutal truth… you aren’t making progress because you aren’t doing the right things.

So before you go back to the life of comfort you swore to leave behind, listen to what I have to say.

You need to reach the point where everything “clicks.” You need that “aha!” moment where clarity strikes and you know exactly how to break through to intermediate heaven.

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Dan Koe
Dan Koe

Written by Dan Koe

Building Kortex, the future of writing apps. Find me everywhere @thedankoe

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