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Ideas Are The New Oil (How This Generation Builds Wealth)

Dan Koe
13 min readFeb 12, 2025

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In this letter, I want to discuss:

  • Why investing is a stupid decision for most people.
  • Why real estate won’t make you rich.
  • How ideas are the new oil that anyone can tap.
  • How digital real estate will be referenced 20 years from now as the method this generation used to generate wealth.
  • Why the creator economy is the new economy and will probably be the path you go down if you want to generate new riches.
  • Exactly what kind of digital real estate to build, how to build it, and in what order.

I have been dedicated to entrepreneurship since a very young age.

It wasn’t hard to see that business was an infinite game. A game that couldn’t be lost if I kept playing. A game that didn’t trap me in a boring rank in a corporate ladder that doomed me to a set amount of money and therefore a set quality of life.

It wasn’t hard to see that business was the only way to control my future, my income, and what I did at any given moment during my day.

Like anyone else, I had no idea what I was doing at the start.

I thought there were only two paths to getting rich.

The first was investing.

My mom was always adamant that I start early. She encouraged me to invest a few dollars here and there because it could turn into a few million…

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Dan Koe
Dan Koe

Written by Dan Koe

Building Kortex, the future of writing apps. Find me everywhere @thedankoe

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