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If You’re Young, Start This New Type Of Business

Dan Koe
15 min readMar 22, 2025

The best business model isn’t a business model.

It’s a way of life.

But most beginners don’t care about that, or even think about it.

They want to learn the “best” skills.

They want to make more money to leave their job.

They want to have full control over how they spend their time.

They silently want to prove themselves to their friends and family.

Life’s work?

Purpose?

Enjoyment?

Nah… that stuff comes later.

And that’s fine. That’s actually how it’s supposed to happen.

The problem then is beginners blindness.

Most people who start a business don’t know how to start a business, obviously.

So they start searching blindly for businesses to start rather than deeply considering how they want to live and engineering a path to get there.

They start their journey with the same mind that was useful for doing well in school and getting a job, so they start looking for a new job to perform while learning like they were in school.

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Dan Koe
Dan Koe

Written by Dan Koe

Building Kortex, the future of writing apps. Find me everywhere @thedankoe

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