The $1 Million Product: How To Package & Market Your Knowledge

You have $100,000 trapped in your head.

Or, it’s lying around in your Google Drive, Notion, or Kortex.

The point is:

You have skills, interests, and some kind of expertise you can package up into a product that sells while you sleep.

What you learn in this letter will determine most of your success as a creative.

But this letter isn’t just about building a product.

There are a lot of things that come into the mix like:

• How to find a hyper-profitable idea
• How to create a marketing strategy and iterate with failure
• How to position a boring product as something people can’t ignore
• The 5 elements of an irresistible offer
• How to write a landing page even when you never have before
• How to actually build the product and how to accept payment
• And last, how to launch the product so it doesn’t sit around collecting dust (and you don’t waste your time)

Here’s the thing…

If you want to earn an independent income and have control over your time, you need a product.