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The 3 Stages Of Creator Monetization (Why Most Creators Are Broke)

Dan Koe
14 min readFeb 10, 2025

I wanted to become a creator because I wanted to do what I want.

Plain and simple.

That explains why 30% of children and 54% of adults in the US said they wanted to become a creator / YouTuber as a career in Harris Poll and Morning Consult surveys.

Most people would tell them to “get a real job” or to “be realistic” but I think the opposite.

We all have an innate drive to do something that fulfills us.

Something that we want to do.

Something we can progress at (and not get trapped in the same mechanical tasks day after day).

Something we can become skillful at to the point of having more control over our main resources: time, money, and choice.

There are a few problems that spring up here:

  1. Everyone wants to be a creator, nobody wants to accept that it’s a business, and because of that, you have to learn every single skill necessary to run a business (cc: The One Person Business).
  2. People think it’s as easy as just posting “authentic” content without putting any thought into persuasion, marketing, or sales. People hide behind the term “authenticity” — which many don’t seem to understand — so they don’t have…

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Dan Koe
Dan Koe

Written by Dan Koe

Building Kortex, the future of writing apps. Find me everywhere @thedankoe

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