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The Brutal Truth About Money (You Probably Need More)

Dan Koe
17 min readJan 24, 2025

Most people struggle with money.

That’s a fact.

Money is deeply intertwined with modern survival.

It impacts every single area of your life. Even if you aren’t thinking about money, you’re thinking about money. Your health depends on your money. The sanity of your relationships depends on a baseline amount of money.

You can say that’s unfair and complain about how it should be different, but I heavily disagree.

I’m not here to tell you the truth of money was somehow “hidden” from you.

It’s your own fault you’re in this situation.

You didn’t question how you were raised, developed a terrible psychological relationship with money, and because of that you failed to understand that making money is a skill. You can make as much as you want, you just didn’t take the time to study, practice, and master that skill.

My goal for this letter is to install the right money programming in your head, as that’s the first step to making as much as you want.

Here’s what we’re going to talk about:

  • Why money problems don’t exist but psychological problems do (and how to remove your scarcity mindset).
  • The difference between a job, career, and calling so you can earn an income doing what you want.
  • A new perspective on money, and how it’s your key to a fulfilling…

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Dan Koe
Dan Koe

Written by Dan Koe

Building Kortex, the future of writing apps. Find me everywhere @thedankoe

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