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The Creator Economy Is A Giant Ponzi Scheme

Dan Koe
22 min readJan 28, 2025

There are some things I get pretty annoyed with, and this is one of them.

A beginner starts their creator journey.

They learn writing, marketing, branding, and other skills paired with their craft that allow them to be a one-person business — because as a creator, you need to be a specialized generalist.

In other words, you need to have a general understanding of all digital business skills but also be specialized in the one thing you love doing every single day. Good at many things, incredible at one thing, as that general understanding is what makes you incredible at that one thing.

The beginner creator wants to start making money. That’s reasonable. There’s nothing wrong with trying to sell your own product so you can stop selling someone else’s.

Now, here’s the tricky part:

The beginner creator wants to help other creators with the skills they’ve learned. Marketing, sales, branding, writing, whatever it may be.

They want to help other creators with the skills they’ve gained experience in, in the business model they’ve gained experience in. Makes sense.

Where I get annoyed is when people call this a ponzi scheme.

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Dan Koe
Dan Koe

Written by Dan Koe

Building Kortex, the future of writing apps. Find me everywhere @thedankoe

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