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The Internet Is Dead, And We Killed It

Dan Koe
14 min readFeb 8, 2025

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According to Wikipedia:

The Dead Internet Theory is a conspiracy theory suggesting that the internet “died” sometime around 2016–2017 and is now largely dominated by bots and AI-generated content rather than real people.

But there’s something even more surprising about this theory that nobody’s talking about.

Now, I’m not sure why we still label this a “conspiracy theory.”

Most of the internet is made up of bots and AI content.

And it will only get worse.

But honestly, I don’t see it as a problem.

In fact, it could present one of the greatest opportunities for creatives and entrepreneurs to stand out.

On the other hand, there is an endless supply of hyper-addictive, brain-dead content that people can scroll through at any given time.

It’s a little insane, but the average screen time for the average American is a little over 7 hours! Sure, some of that may be work related, but we all know the majority of it, even if you’re at work, is spent on social media.

Reports of depression, uncertainty, and stress have gone through the roof, especially with the threat of AI replacing human jobs, leaving us grasping at our last sources of purpose, even when most…

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Dan Koe
Dan Koe

Written by Dan Koe

Building Kortex, the future of writing apps. Find me everywhere @thedankoe

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