Member-only story

This Deep Work Strategy Made Me More Money Than I Thought Was Possible

Dan Koe
15 min readMar 14, 2025

For non-members, read here.

I procrastinate… a lot.

But I’ve learned that this is a good thing. Procrastination is my superpower for achieving what most people think is impossible.

I wait until the last minute, but in that last minute, I launch into the flow state and my mind is impossible to distract from the task at hand.

When I do this, the work is of higher quality than if I were to do scattered “planned” work for weeks before.

I have other things to worry about, and if my work isn’t the only thing on my mind, the quality will suffer.

I’ve discovered that this is a character trait.

It’s how some people are wired.

You only focus when focus is needed.

  • You are bad at texting people back.
  • You rarely did your homework on time in school.
  • Client work is put off until the last minute.
  • You struggle to make progress in business (because you don’t have someone managing you when it’s time to publish a project).

If this is you, procrastination is your key to getting ahead of 99% of people… if you learn to harness that power.

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Dan Koe
Dan Koe

Written by Dan Koe

Building Kortex, the future of writing apps. Find me everywhere @thedankoe

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