You don’t need a niche, you need a point of view

If you’re a writer, creator, freelancer, or anyone else who is trying to “make it” doing something meaningful, you’re probably on social media. If you aren’t, you either have a method that works for you (this letter won’t apply to you) or you’re wasting your time and should probably be on social media.

The thing is, most creators have become content factories.

Glorified search engines.

Repositories of specialized knowledge in an age where anyone can find any information at the click of a button.

Most creators don’t get anywhere because there isn’t anything special about what they say, how they say it, or why they say it. They don’t have an opinion that pushes someone to either change their mind or act. All they have is some boring piece of advice that looks like it’s been said a thousand times before.

Choosing a niche used to be great advice when the internet was young and empty.

But just like any other type of specialist throughout history, they are the most likely to be replaced. If your content strategy can be written down as a series of steps on a piece of paper — research ideas, ideate content topics, use specific content frameworks — anyone can spin up an AI avatar and outcompete you any day of the week.